Marketing automation
Marketing automation is better with video
Generate leads, collect viewing data, and trigger workflows with video when you connect Wistia to HubSpot, Adobe Marketo Engage, or Pardot.
HubSpot
Build dynamic lists in HubSpot using leads you generate with Wistia. All the ways a viewer interacts with your video will show up on their contact record. You'll even see their video heatmap. Then, you can use that data to nurture and convert them. Talk about bang for your marketing buck.
Adobe Marketo Engage
Add folks to Smart Lists in Marketo using video leads and viewing data. Then, segment and score leads based on how they watch your content. Together, Adobe Marketo Engage and Wistia make it easy to qualify prospects and act on promising leads with automated email campaigns.
Salesforce Pardot
Combine marketing automation and video with Pardot’s Wistia connector. Toss a lead-gen form from Wistia or Pardot on your videos to start collecting leads. Pardot will track and score those leads with video viewing data, which you can use to create tailored drip campaigns. Juicy.
Do more with video data
Learn more about Wistia analyticsCapture prospects
Add a lead-gen form to your videos. The contact info you collect will automatically transfer into your marketing automation software.
Nurture prospects
Enroll your leads in email flows. Your marketing automation software will use Wistia’s viewing data to send them content based on the videos they watch.
Convert prospects
Trigger alerts that notify Sales when a lead watches a high-intent video. If you’re a HubSpot user, you can see Wistia’s viewer heatmaps on your contact cards. That’ll let you tailor each sales call to what every lead watched, rewatched, skipped, and clicked.
Your lean, mean, lead-gen machine
Learn more about lead gen
In-video lead capture
Struggling to generate leads through an on-site modal? In-video forms let you capture leads when your users are most engaged.
BYO forms
Place lead-gen forms from your marketing software in your videos. We’ll make sure they show up exactly how you formatted them.
Let the webinar data flow
All that marketing automation-y goodness applies to webinars you host with Wistia, too.
Learn more about our webinar tool
Generate leads & send reminders
Place a custom registration form from your marketing software on your webinar landing page. Then, use that contact info to trigger automatic email reminders so folks don’t forget to show up on event day.
Trigger workflows & tailor sales calls
Every webinar you host with Wistia is automatically recorded. When someone watches that recording, their viewing data shows up in your marketing software. That’s data you can use to personalize your sales calls and enroll those prospects in drip campaigns.
Like what you see?
Start a free trial
Set up in a snap
Just add your HubSpot, Marketo, or Pardot credentials to Wistia to automate your marketing with video.
Video marketing automation is just the beginning
We’ve got all the tools you need to squeeze more juice out of your videos.
Management
Store, organize, find, and archive your videos in a jiffy.
Playback
We designed our player to be fast, customizable, and compatible with any browser or device.
Embedding
Copy and paste our embed code onto your page for reliable playback on any device.
Video galleries
Build an on-brand page for all your content. No coding required.
Podcasting
Upload your pod and we’ll distribute it to top directories like Apple and Spotify.