Marketing automation

Marketing automation is better with video

Generate leads, collect viewing data, and trigger workflows with video when you connect Wistia to HubSpot, Adobe Marketo Engage, or Pardot.

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HubSpot

Build dynamic lists in HubSpot using leads you generate with Wistia. All the ways a viewer interacts with your video will show up on their contact record. You'll even see their video heatmap. Then, you can use that data to nurture and convert them. Talk about bang for your marketing buck.

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Adobe Marketo Engage

Add folks to Smart Lists in Marketo using video leads and viewing data. Then, segment and score leads based on how they watch your content. Together, Adobe Marketo Engage and Wistia make it easy to qualify prospects and act on promising leads with automated email campaigns.

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Salesforce Pardot

Combine marketing automation and video with Pardot’s Wistia connector. Toss a lead-gen form from Wistia or Pardot on your videos to start collecting leads. Pardot will track and score those leads with video viewing data, which you can use to create tailored drip campaigns. Juicy.

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Do more with video data

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Capture prospects

Add a lead-gen form to your videos. The contact info you collect will automatically transfer into your marketing automation software.

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Nurture prospects

Enroll your leads in email flows. Your marketing automation software will use Wistia’s viewing data to send them content based on the videos they watch.

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Convert prospects

Trigger alerts that notify Sales when a lead watches a high-intent video. If you’re a HubSpot user, you can see Wistia’s viewer heatmaps on your contact cards. That’ll let you tailor each sales call to what every lead watched, rewatched, skipped, and clicked.

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Your lean, mean, lead-gen machine

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The interface a user sees when activating and customizing a HubSpot form in Wistia

In-video lead capture

Struggling to generate leads through an on-site modal? In-video forms let you capture leads when your users are most engaged.

BYO forms

Place lead-gen forms from your marketing software in your videos. We’ll make sure they show up exactly how you formatted them.

Let the webinar data flow

Capture high-intent leads with webinars and seamlessly send them to your marketing platform.

Learn more about our webinar tool

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Generate leads

Building trust with your audience starts with a polished presentation. That’s why Wistia makes it easy to create eye-catching landing pages for your webinars—and the lead data you collect flows right into your marketing software.

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Trigger workflows

Automate follow-ups based on how folks interact with your live event. When viewers watch on demand, you can use their individual viewing data to personalize sales calls and enroll them in drip campaigns.